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Understanding India : cultural influences on Indian television commercials /

Chattopadhya, Rohitashya, 1975-

Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay. - 1 online resource (xi, 175 pages)

Includes bibliographical references (pages 166-169) and index.

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.

ISBN: 9789351501756 (electronic bk.) 9351501752 (electronic bk.)

Source: 831890 MIL

Subjects--Topical Terms:
Television advertising--India.
Publicité télévisée--Inde.
BUSINESS & ECONOMICS--Advertising & Promotion.
Television advertising.
Televisie.
Cultuurverandering.

Subjects--Geographic Terms:
India.
India.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF6146.T42 / C43 2014eb

Dewey Class. No.: 659.14/30954

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