Art/commerce : the convergence of art and marketing in contemporary culture / Maria A. Slowinska.

By:

Slowinska, Maria A

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783839426197
3839426197
1322168318
9781322168319

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Art/commerceDDC classification:

706.8/8 23

LOC classification:

N8600 .S56x 2014eb

Online resources:

Click here to access online

Contents:

Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy.

Summary: This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

Print version record.

Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy.

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

In English.

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