Art/commerce : the convergence of art and marketing in contemporary culture /
Slowinska, Maria A.
Art/commerce : the convergence of art and marketing in contemporary culture / Maria A. Slowinska. - 1 online resource (288 pages) : illustrations - Kultur- und Medientheorie . - Kultur- und Medientheorie. .
Includes bibliographical references.
Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy.
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
In English.
9783839426197 (electronic bk.) 3839426197 (electronic bk.) 1322168318 9781322168319
10.14361/transcript.9783839426197 doi
Art--Marketing.
Art--Commercialisation.
art market.
ART--General.
Art--Marketing.
Electronic books.
N8600 / .S56x 2014eb
706.8/8
Art/commerce : the convergence of art and marketing in contemporary culture / Maria A. Slowinska. - 1 online resource (288 pages) : illustrations - Kultur- und Medientheorie . - Kultur- und Medientheorie. .
Includes bibliographical references.
Art/commerce : blurring the line -- Art spaces/commercial spaces -- Art objects/brand products -- Artist/entrepreneur -- Art/commerce : the question of autonomy.
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
In English.
9783839426197 (electronic bk.) 3839426197 (electronic bk.) 1322168318 9781322168319
10.14361/transcript.9783839426197 doi
Art--Marketing.
Art--Commercialisation.
art market.
ART--General.
Art--Marketing.
Electronic books.
N8600 / .S56x 2014eb
706.8/8