Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara.

By:

Cucchiara, Maia Bloomfield

Material type: Text

TextPublication details: Chicago : The University of Chicago Press, 2013.Description: 1 online resource (xiv, 281 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780226016962
022601696X
9781299384521
1299384528

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing schools, marketing cities.DDC classification:

370.9173/2074811 23

LOC classification:

LC5133.P5 C84 2013eb

Other classification:

G571.27
DU 6002

Online resources:

Click here to access online

Contents:

A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.

Summary: Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Scho

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 259-275) and index.

Print version record.

Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Scho

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