Marketing schools, marketing cities : who wins and who loses when schools become urban amenities /

Cucchiara, Maia Bloomfield.

Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara. - Chicago : The University of Chicago Press, 2013. - 1 online resource (xiv, 281 pages)

Includes bibliographical references (pages 259-275) and index.

A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.

Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Scho

9780226016962 (electronic bk.) 022601696X (electronic bk.) 9781299384521 (MyiLibrary) 1299384528 (MyiLibrary)

469702 MIL


Grant Elementary School (Philadelphia, Pa.)


Education, Urban--Pennsylvania--Philadelphia.
Educational equalization--Pennsylvania--Philadelphia.
Public schools--Pennsylvania--Philadelphia.
School integration--Pennsylvania--Philadelphia.
Urban renewal--Pennsylvania--Philadelphia.
Enseignement en milieu urbain--Pennsylvanie--Philadelphie.
Démocratisation de l'enseignement--Pennsylvanie--Philadelphie.
Écoles publiques--Pennsylvanie--Philadelphie.
Déségrégation en éducation--Pennsylvanie--Philadelphie.
Rénovation urbaine--Pennsylvanie--Philadelphie.
EDUCATION--Comparative.
EDUCATION--History.
Education.
Education, Urban.
Educational equalization.
Public schools.
School integration.
Urban renewal.
Chancengleichheit
Public School
Schüler
Skolor--sociala aspekter.
Utbildning--sociala aspekter.
Utbildningsreformer.
Utbildningspolitik.
Städer.
Education.


Pennsylvania--Philadelphia.
Förenta staterna--Pennsylvania--Philadelphia.


Electronic books.

LC5133.P5 / C84 2013eb

370.9173/2074811

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