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Brand breakout how emerging market brands will go global

By: Material type: TextTextPublication details: New York Palgrave Macmillan 2015Description: xx, 256 p. illustrations 24 cmISBN:
  • 9781137467591
Subject(s): DDC classification:
  • 23 658.827  KU-B
LOC classification:
  • MLCM 2018/42041 (H)
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 658.827 KU-B (Browse shelf(Opens below)) Available 138348

Originally published: 2013.

"Anyone with more than a passing interest in how global brands develop should take note"--Cover.

Minimal Level Cataloging Plus. DLC

Includes bibliographical references and index.

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