Crash course in marketing for libraries

By:

Alman, Susan Webreck

Material type: Text

TextSeries: Crash course series (Westport, Conn.)Publication details: London Libraries Unlimited 2007Description: xi,177p. ill. 28 cmISBN:

9781591584308

Subject(s):

Libraries -- Marketing

DDC classification:

021.7 22 AL-C

LOC classification:

Z716.3 .A46 2007

Online resources:

Table of contents only

Contents:

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.

Item type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	021.7 AL-C (Browse shelf(Opens below))		Available		122069

Includes bibliographical references (p. 169-173) and index.

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.

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