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Crash course in marketing for libraries

Alman, Susan Webreck

Crash course in marketing for libraries - London Libraries Unlimited 2007 - xi,177p. ill. 28 cm - Crash course series . - Crash course series (Westport, Conn.) .

Includes bibliographical references (p. 169-173) and index.

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.

ISBN: 9781591584308

LCCN: 2007013533

Nat. Bib. No.: GBA747748 bnb

Nat. Bib. Agency Control No.: 013773119 Uk

Subjects--Topical Terms:
Libraries--Marketing.

LC Class. No.: Z716.3 / .A46 2007

Dewey Class. No.: 021.7 / AL-C

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