Psychology of marketing cross cultural perspectives
Material type: TextPublication details: Burlington Gower 2010Description: xviii,393pISBN:- 9780566089039
- 658.80019 22 RA-P
- HF5415 .P734 2010
Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus | General Books | Main Library | 658.80019 RA-P (Browse shelf(Opens below)) | Checked out | 30/12/2023 | 115678 |
Includes index.
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
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