Psychology of marketing (Record no. 11348)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01405cam a22003498a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16128427 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231201020020.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Hard bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100310s2010 vtu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010010152 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780566089039 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P734 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Edition number | 22 |
| Item number | RA-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raab, Gerhard |
| 9 (RLIN) | 229700 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goddard, G Jason |
| 9 (RLIN) | 1645103 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ajami, Riad A |
| 9 (RLIN) | 472173 |
| 245 04 - TITLE STATEMENT | |
| Title | Psychology of marketing |
| Remainder of title | cross cultural perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Burlington |
| Name of publisher, distributor, etc | Gower |
| Date of publication, distribution, etc | 2010 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,393p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 191246 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 57304 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer's preferences |
| Form subdivision | Cross-cultural studies. |
| 9 (RLIN) | 1645104 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Unger, Alexander |
| 9 (RLIN) | 1645105 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | rix |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 23/02/2011 | Segment Books | 3 | 658.80019 RA-P | 115678 | 08/07/2024 | 30/11/2023 | 5313.00 | 23/02/2011 |