MARC details
| 000 -LEADER |
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| fixed length control field |
05097cam a2200913Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn302407175 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220712235824.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090211s2008 nju ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2008016815 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
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OCLCQ |
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CDX |
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IDEBK |
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E7B |
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OCLCQ |
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UX0 |
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CNCGM |
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MHW |
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OCLCQ |
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EBLCP |
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OCLCQ |
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OCLCF |
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DEBSZ |
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OCLCQ |
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NLGGC |
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MERUC |
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UKDOC |
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OCLCQ |
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AZK |
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CNNLC |
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AGLDB |
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OCLCQ |
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MOR |
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OCLCA |
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PIFAG |
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ZCU |
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OCLCQ |
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JBG |
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OCLCQ |
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U3W |
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MNS |
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BRL |
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STF |
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WRM |
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VNS |
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VTS |
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ICG |
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OCLCQ |
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VT2 |
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OCLCQ |
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WYU |
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G3B |
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TKN |
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DKC |
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AU@ |
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OCLCQ |
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M8D |
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OCLCQ |
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INARC |
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VLY |
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UKAHL |
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OCLCO |
| 019 ## - |
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317922164 |
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437241452 |
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465648272 |
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646788891 |
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656459538 |
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698473071 |
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815763606 |
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961542906 |
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962610191 |
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1037526128 |
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1162536036 |
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1241921079 |
| -- |
1290065420 |
| -- |
1300520081 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470399309 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470399309 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
0470288590 |
| Qualifying information |
(Cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780470288597 |
| Qualifying information |
(cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1282003712 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781282003712 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786612003714 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
6612003715 |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
XA14491X |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
9786612003714 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000044826871 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000051372602 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
CDX |
| System control number |
9820719 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV042967504 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV044131238 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
396218458 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
422041459 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
449130223 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
13111381 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)302407175 |
| Canceled/invalid control number |
(OCoLC)317922164 |
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(OCoLC)437241452 |
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(OCoLC)465648272 |
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(OCoLC)646788891 |
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(OCoLC)656459538 |
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(OCoLC)698473071 |
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(OCoLC)815763606 |
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(OCoLC)961542906 |
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(OCoLC)962610191 |
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(OCoLC)1037526128 |
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(OCoLC)1162536036 |
| -- |
(OCoLC)1241921079 |
| -- |
(OCoLC)1290065420 |
| -- |
(OCoLC)1300520081 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
200371 |
| Source of stock number/acquisition |
MIL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.T729 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
043000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
078000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
197073 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
In search of the obvious : |
| Remainder of title |
the antidote for today's marketing mess / |
| Statement of responsibility, etc |
Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
©2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xv, 208 pages) |
| 336 ## - |
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| -- |
text |
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txt |
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rdacontent |
| 337 ## - |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 347 ## - |
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| -- |
data file |
| -- |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 195-197) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr. |
| 588 0# - |
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| -- |
Print version record. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
197074 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Produits de marque |
| General subdivision |
Publicité. |
| 9 (RLIN) |
1111001 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing. |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Distribution. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869424 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797554 |
| 9 (RLIN) |
197074 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010167 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Trout, Jack. |
| Title |
In search of the obvious. |
| Place, publisher, and date of publication |
Hoboken, N.J. : John Wiley & Sons, ©2008 |
| International Standard Book Number |
9780470288597 |
| -- |
0470288590 |
| Record control number |
(DLC) 2008016815 |
| -- |
(OCoLC)225852398 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=258686">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=258686</a> |
| 938 ## - |
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Askews and Holts Library Services |
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ASKH |
| -- |
AH3917514 |
| 938 ## - |
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Internet Archive |
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INAR |
| -- |
insearchofobviou0000trou |
| 938 ## - |
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123Library |
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123L |
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9351 |
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Coutts Information Services |
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COUT |
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9820719 |
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ebrary |
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EBRY |
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ebr10270697 |
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EBSCOhost |
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EBSC |
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258686 |
| 938 ## - |
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ProQuest MyiLibrary Digital eBook Collection |
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IDEB |
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200371 |
| 938 ## - |
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YBP Library Services |
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YANK |
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2919363 |
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92 |
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INOPJ |
