In search of the obvious : the antidote for today's marketing mess /
Trout, Jack.
In search of the obvious : the antidote for today's marketing mess / Jack Trout. - Hoboken, N.J. : John Wiley & Sons, ©2008. - 1 online resource (xv, 208 pages)
Includes bibliographical references (pages 195-197) and index.
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems.
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr.
English.
9780470399309 (electronic bk.) 0470399309 (electronic bk.) (Cloth) (cloth) 1282003712 9781282003712 9786612003714 6612003715
XA14491X 9786612003714
200371 MIL
Marketing.
Advertising--Brand name products.
Marketing
Marketing.
Produits de marque--Publicité.
marketing.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Advertising--Brand name products.
Marketing.
Electronic books.
Electronic books.
HF5415 / .T729 2008eb
658.8
In search of the obvious : the antidote for today's marketing mess / Jack Trout. - Hoboken, N.J. : John Wiley & Sons, ©2008. - 1 online resource (xv, 208 pages)
Includes bibliographical references (pages 195-197) and index.
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems.
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr.
English.
9780470399309 (electronic bk.) 0470399309 (electronic bk.) (Cloth) (cloth) 1282003712 9781282003712 9786612003714 6612003715
XA14491X 9786612003714
200371 MIL
Marketing.
Advertising--Brand name products.
Marketing
Marketing.
Produits de marque--Publicité.
marketing.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Advertising--Brand name products.
Marketing.
Electronic books.
Electronic books.
HF5415 / .T729 2008eb
658.8