Normal view MARC view ISBD view

Accidental branding (Record no. 10605)

MARC details
000 -LEADER
fixed length control field	01479cam a22003254a 4500
001 - CONTROL NUMBER
control field	15024953
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20131008125626.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	Hard Bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070927s2008 nju b 001 0ceng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2007039475
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470165065
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	.V56 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	22
Item number	VI-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Vinjamuri, David
245 10 - TITLE STATEMENT
Title	Accidental branding
Remainder of title	how ordinary people build extraordinary brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Jersey
Name of publisher, distributor, etc	John Wiley
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	xii,212p.
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing)
Geographic subdivision	United States
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Entrepreneurship
Geographic subdivision	United States
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Serendipity
Geographic subdivision	United States
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Businesspeople
Geographic subdivision	United States
Form subdivision	Biography.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Print

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Cost, normal purchase price
		Dewey Decimal Classification		Not For Loan	General Books	OPJGU Sonepat- Campus	FOBJGU Sonepat- Campus	FOB Library	27/04/2011	Segment Books	658.827 VI-A	120123	15/07/2012	1195.00	27/04/2011	Print	896.33
		Dewey Decimal Classification			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	04/02/2011	Atlantic Books	658.827 VI-A	115146	15/07/2012	890.71	04/02/2011	Print