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Accidental branding how ordinary people build extraordinary brands

Vinjamuri, David

Accidental branding how ordinary people build extraordinary brands - New Jersey John Wiley 2008 - xii,212p. 24 cm.

Includes bibliographical references and index.

What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

ISBN: 9780470165065

LCCN: 2007039475

Subjects--Topical Terms:
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.

LC Class. No.: HF5415.1255 / .V56 2008

Dewey Class. No.: 658.827 / VI-A

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