Smart services : competitive information strategies, solutions, and success stories for service businesses /

Sawyer, Deborah C., 1953-

Smart services : competitive information strategies, solutions, and success stories for service businesses / Deborah C. Sawyer. - Medford, N.J. : Information Today, Inc., ©2002. - 1 online resource (xii, 236 pages)

Includes bibliographical references (pages 205-209) and index.

Cover; Copyright; Table of Contents; First Words; Introduction; PART 1; Introduction; Defining the Service Business; Foundations for Analysis; How Services Competition Differs; The Broad Spectrum of Competitive Forces; Why Undertake CI in Services?; A Word About Words; References; Chapter 2: Customer-Origin Competition; The True Arena of Competition; The Role of Prior Relationships; Competition from Alternates and Substitutes; Competing Against a Lack of Action; Reluctance to Change as Competition; The Do-It-Yourself Phenomenon; Too Much Competition; Bad Experiences; The Need for Education. Location as Perceptual CompetitionMarket Cooperation; Tackling Customer-Origin Competition; References; Competition Checklist; Key Points to Remember; Chapter 3: A Matter of Influence; Spotting Centers of Influence; Decision by Committee; Delegation as a Competitive Barrier; Recognizing the Role of Gatekeepers; Managing Multiple Influencers; Tackling Influencer Competition; Competition Checklist; Key Points to Remember; Chapter 4: When Uncle Sam Is a Competitor; Undercutting the Private Sector; Siphoning Off Opportunities; More Than the Federal Government; Hidden Competition. A Question of Favoritism?Crossing Borders; Indirect Competition; Tackling Uncle Sam as a Competitor; References; Competition Checklist; Key Points to Remember; Chapter 5: Traditional Competitors; Providers Versus Competitors; Full or Partial Competitors; Issues of Visibility; Imitators Versus Competitors; Absentees and Exclusivities; New Market Entrants; When Foes Are Friends, Too; Elements of Traditional Competition; Tackling Traditional Competitors; Competition Checklist; Key Points to Remember; Chapter 6: An Inside Job; Location as a Competitive Disadvantage. Organizational Structure as Competitive BarrierA Matter of Culture; The Impact of Client Interaction; The Threat of Adamancy; Competing Against Staff Departures; Creating Competition with Too Much Change; Competition from Internal Saboteurs; Clashes of Ego; Tackling Inside Competition; References; Competition Checklist; Key Points to Remember; Chapter 7: Left-Field Competition; Sudden Changes in Demand; Financial Fluctuations; Wanting It All, Wanting It Now; The Tentacles of Technology; Labor and Labor Costs; Per-Capita Competition; Rationalization as Competition; Hidden Competition. CommoditizationReferences; Competition Checklist; Key Points to Remember; PART 2; Chapter 8: Where Are They?; Just What Is Your Industry Sector?; Finding High-Profile Competitors; Finding Low-Profile Competition; Finding Hidden Competition; Public Faces, Private Lives; Customer and Influencer Competition; Government Source Competition; About Where Competitors Are; How to Use the CI You Gather; Finding Your Competition; Chapter 9: What's Their Strategy?; Positioning Tactics; Mission and Vision Statements Can Be Revealing; The Branding Impetus; The Business of Differentiation.

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intel.

1573879843 (electronic bk.) 9781573879842 (electronic bk.) 9781937290740 (electronic bk.) 1937290743 (electronic bk.) 9781937290757 (electronic bk.) 1937290751 (electronic bk.)

9714840D-82B8-430F-9A72-675BD84ECE2D OverDrive, Inc. http://www.overdrive.com


Service industries.
Business intelligence.
Strategic planning.
Competition.
Economic Competition
Services (Industrie)
Veille économique.
Planification stratégique.
Concurrence.
BUSINESS & ECONOMICS--Workplace Culture.
BUSINESS & ECONOMICS--Corporate Governance.
BUSINESS & ECONOMICS--Leadership.
BUSINESS & ECONOMICS--Organizational Development.
Business intelligence.
Competition.
Service industries.
Strategic planning.


Electronic books.
Electronic books.

HD9980.5 / .S284 2002eb

658.4

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