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Going negative how attack ads shrink and polarize the electorate

By: Ansolabehere, Stephen | Iyengar, Shanto.
Material type: materialTypeLabelBookPublisher: New York Free Press 1995Description: viii,243p. ill. ; 24 cm.ISBN: 9780684837116.Subject(s): Advertising, Political | Advertising, Political -- United States | Political campaigns -- United States | NegativismDDC classification: 324.730973
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Item type Current location Call number Status Date due Barcode
Books Books O. P. Jindal Global University Library
324.730973 AN-G (Browse shelf) Available 001468

Includes bibliographical references (p. 215-234) and index.

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