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Going negative how attack ads shrink and polarize the electorate

Ansolabehere, Stephen Iyengar, Shanto

Going negative how attack ads shrink and polarize the electorate - New York Free Press 1995 - viii,243p. ill. ; 24 cm.

Includes bibliographical references (p. 215-234) and index.

ISBN: 9780684837116

LCCN: 95000563

Subjects--Topical Terms:
Advertising, Political.
Advertising, Political--United States.
Political campaigns--United States.
Negativism.

LC Class. No.: JF2112.A4 / A57 1995

Dewey Class. No.: 324.730973 / AN-G

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