000			00470nam a22001577a 4500
007			Hard bound
008			100420t xxu||||| |||| 00| 0 eng d
020			_a9781422101674
082			_222 _a658.827 _bKU-P
100			_aKumar, Nirmalya _95539
100			_aSteenkamp, Jan-Benedict E M _95540
245			_aPrivate label strategy _bhow to meet the store brand challenge
260			_aBoston _bHarvard Business School Press _c2007
300			_axvii,270p.
942			_2ddc _cBK
999			_c3167 _d3167