000			06162cam a2200985Ia 4500
001			ocn669499803
003			OCoLC
005			20220713050740.0
006			m o d
007			cr cnu---unuuu
008			101011s2011 nyu ob 001 0 eng d
040			_aN$T _beng _epn _cN$T _dYDXCP _dEBLCP _dE7B _dCDX _dOCLCQ _dMHW _dOCLCQ _dWAU _dOCLCQ _dOCLCF _dOCLCQ _dOCLCO _dOCL _dDEBSZ _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dAGLDB _dZ5A _dPIFAG _dOCLCQ _dNJR _dOCLCO _dWY@ _dOCLCO _dOCLCA _dOCLCQ _dLUE _dSTF _dINARC _dVTS _dREC _dXC$ _dTKN _dDKC _dOCLCQ _dOCLCO _dM8D _dOCLCQ _dOCLCA _dOCLCQ _dOCLCA _dOCLCO
019			_a711617268
020			_a9780199749935 _q(electronic bk.)
020			_a0199749930 _q(electronic bk.)
020			_z9780199740451 _q(hardback)
020			_z0199740453 _q(hardback)
020			_a9786612793219
020			_a661279321X
029	1		_aDEBBG _bBV040833750
029	1		_aDEBBG _bBV043156401
029	1		_aDEBSZ _b424595834
029	1		_aDEBSZ _b430895992
029	1		_aNZ1 _b15697754
029	1		_aAU@ _b000054143411
035			_a(OCoLC)669499803 _z(OCoLC)711617268
037			_a279321 _bMIL
050		4	_aRC280.B8 _bS845 2011eb
060	0	0	_a2010 L-845
060	1	0	_aWP 870
072		7	_aHEA _x039030 _2bisacsh
082	0	4	_a362.196/99449 _222
049			_aMAIN
100	1		_aSulik, Gayle A. _91489961
245	1	0	_aPink ribbon blues : _bhow breast cancer culture undermines women's health / _cGayle A. Sulik.
260			_aNew York : _bOxford University Press, _c2011.
300			_a1 online resource (xxii, 402 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a1. What is Pink Ribbon culture? -- 2. The development of Pink Ribbon culture. The breast cancer movement -- Medical consumerism -- Aesthetics and normalization -- A cause of epidemic proportions, and the rise of Pink October -- Solidarity, fundraising, and publicity -- Unintended consequences -- 3. Mixed metaphors: war, gender, and the mass circulation of cancer culture. LIVESTRONG and the masculine ethos -- Gilda's Club and the feminine ethos -- Pink femininity -- Pink femininity in breast cancer culture -- The She-ro -- 4. Consuming pink: mass media and the conscientious consumer. The special role of women's magazines -- The breast cancer audience -- Branding and the niche market of the socially aware -- Warriors in pink -- The breast cancer brand -- Fear and the pink menace -- Hope and faith in breast cancer awareness -- Goodness, fundraising, and the pink lifestyle -- Komen's new logo -- 5. Consuming medicine, selling survivorship. The breast cancer industry -- Disease classification -- Medical technology -- The benefits of mammography -- The risks of mammography -- Cost/benefit analysis -- Screening programs and the makers of the machines -- Big Pharma -- Industry ties to advocacy -- 6. Under the pink: optimism, selfishness, and guilt. Ruby's story -- "Becoming" a breast cancer survivor: learning the rules -- Feeling rule I: optimism -- Incorporation of the She-ro -- Rejecting the She-ro -- Feeling rule 2: selfishness -- She-roic selfishness (i.e., rational coping strategy) -- Selfishness as confessional -- Feeling rule 3: guilt -- The inadequate She-ro -- Embodied social stigma -- Family disruption -- 7. The balancing act. Taking care of myself -- The balancing act -- Setting boundaries -- Accepting help -- Asking for help -- Balancing the sisterhood -- Final thoughts -- 8. Shades of pink. The limiting nature of words -- Narrating one's illness -- Realism and transcendent subversion -- The picture outside the frame -- The terrible stories -- 9. Rethinking Pink Ribbon culture. "Not just ribbons" -- "Think before you pink."
520			_aThe author discuses how the pink ribbon campaign raised awareness of breast cancer, argues that women's health has not improved with the campaign, and examines alternative organizations that tackle breast cancer issues differently.
588	0		_aPrint version record.
590			_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide
650		0	_aBreast _xCancer _xSocial aspects. _9134458
650		0	_aHealth in mass media. _9159126
650		0	_aWomen in mass media. _92558
650		0	_aPatient advocacy. _9170802
650		0	_aPatients _xCivil rights. _9858816
650		0	_aMass media.
650		0	_aWomen _xHealth and hygiene. _9168121
650		0	_aSocial history.
650	1	2	_aBreast Neoplasms _9912033
650	1	2	_aMass Media
650	1	2	_aWomen's Health _9872893
650	2	2	_aPatient Advocacy _9170802
650	2	2	_aSocial Conditions
650		2	_aCommunications Media _9889856
650		6	_aSein _xCancer _xAspect social. _91139410
650		6	_aSanté dans les médias. _91373047
650		6	_aFemmes dans les médias. _9865242
650		6	_aPatients _xDroits. _9886382
650		6	_aMédias.
650		6	_aFemmes _xSanté et hygiène. _9872895
650		6	_aHistoire sociale. _9848633
650		7	_amass media. _2aat
650		7	_asocial history. _2aat
650		7	_aHEALTH & FITNESS _xDiseases _xCancer. _2bisacsh _9864670
650		7	_aBreast _xCancer _xSocial aspects. _2fast _0(OCoLC)fst00838311 _9134458
650		7	_aHealth in mass media. _2fast _0(OCoLC)fst00953085 _9159126
650		7	_aPatient advocacy. _2fast _0(OCoLC)fst01055001 _9170802
650		7	_aWomen in mass media. _2fast _0(OCoLC)fst01177920 _92558
655		0	_aElectronic books.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aSulik, Gayle A. _tPink ribbon blues. _dNew York : Oxford University Press, 2011 _z9780199740451 _w(DLC) 2010020255 _w(OCoLC)535493589
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=339411
938			_aInternet Archive _bINAR _npinkribbonbluesh0000suli
938			_aCoutts Information Services _bCOUT _n15552235
938			_aProQuest Ebook Central _bEBLB _nEBL590190
938			_aebrary _bEBRY _nebr10420063
938			_aEBSCOhost _bEBSC _n339411
938			_aYBP Library Services _bYANK _n3496773
994			_a92 _bINOPJ
999			_c2932179 _d2932179