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_a658.45 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aJones, Phil, _d1958 August 21- _91448989 |
|
| 245 | 1 | 0 |
_aCommunicating strategy / _cPhil Jones. |
| 260 |
_aAldershot ; _aBurlington, VT : _bGower, _c©2008. |
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| 300 |
_a1 online resource (xv, 179 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index. | |
| 520 | _aPhil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message. | ||
| 588 | 0 | _aPrint version record. | |
| 590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
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| 650 | 0 |
_aCommunication in management. _932270 |
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| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aLeadership. | |
| 650 | 0 |
_aEmployee motivation. _955776 |
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| 650 | 2 | _aLeadership | |
| 650 | 6 |
_aCommunication en gestion. _9890377 |
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| 650 | 6 |
_aPlanification stratégique. _9864718 |
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| 650 | 6 | _aLeadership. | |
| 650 | 6 |
_aPersonnel _xMotivation. _9871454 |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xBusiness Communication _xGeneral. _2bisacsh _9102708 |
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| 650 | 7 |
_aCommunication in management. _2fast _0(OCoLC)fst00870174 _932270 |
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| 650 | 7 |
_aEmployee motivation. _2fast _0(OCoLC)fst00909027 _955776 |
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| 650 | 7 |
_aLeadership. _2fast _0(OCoLC)fst00994701 |
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| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
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| 655 | 0 | _aElectronic books. | |
| 655 | 4 | _aElectronic books. | |
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_aElectronic books. _2gtlm |
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_iPrint version: _aJones, Phil. _tCommunicating strategy. _dAldershot, Hampshire, England ; Burlington, VT : Gower, ©2008 _z9780566088100 _z056608810X _w(DLC) 2007931873 _w(OCoLC)176925359 |
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