| 000 | 04853cam a2200925Ia 4500 | ||
|---|---|---|---|
| 001 | ocn451016396 | ||
| 003 | OCoLC | ||
| 005 | 20220713011456.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 091007s2003 mau ob 001 0 eng d | ||
| 040 |
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| 020 |
_a9780674039650 _q(electronic bk.) |
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| 020 |
_a0674039653 _q(electronic bk.) |
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| 020 |
_z0674011465 _q(alk. paper) |
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| 037 |
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| 043 | _an-us--- | ||
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| 084 |
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| 049 | _aMAIN | ||
| 100 | 1 |
_aKirp, David L. _9680764 |
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| 245 | 1 | 0 |
_aShakespeare, Einstein, and the bottom line : _bthe marketing of higher education / _cDavid L. Kirp. |
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _c2003. |
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| 300 | _a1 online resource (vi, 328 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 265-314) and index. | ||
| 505 | 0 | _aIntroduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning. | |
| 588 | 0 | _aPrint version record. | |
| 590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
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| 650 | 0 |
_aUniversities and colleges _zUnited States _xMarketing. _91439873 |
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| 650 | 0 |
_aEducation, Higher _xPublic relations _zUnited States. _91439874 |
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| 650 | 0 |
_aUniversities and colleges. _957299 |
|
| 650 | 2 |
_aUniversities _9860358 |
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| 651 | 2 | _aUnited States | |
| 650 | 6 |
_aEnseignement supérieur _xRelations publiques _zÉtats-Unis. _91439875 |
|
| 650 | 6 |
_aUniversités. _9916419 |
|
| 650 | 7 |
_aEDUCATION _xHigher. _2bisacsh _991823 |
|
| 650 | 7 |
_aUniversities and colleges _xMarketing. _2fast _0(OCoLC)fst01161826 _9231566 |
|
| 651 | 7 |
_aUnited States. _2fast _0(OCoLC)fst01204155 |
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| 650 | 7 |
_aÖffentlichkeitsarbeit _2gnd _9913666 |
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| 650 | 7 |
_aHochschule _2gnd _9874512 |
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| 650 | 7 |
_aForschungstransfer _2gnd _91439876 |
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| 650 | 1 | 7 |
_aMarketing. _2gtt |
| 650 | 1 | 7 |
_aUniversiteiten. _2gtt _9892266 |
| 650 | 1 | 7 |
_aEnseignement universitaire. _2rasuqam _91336359 |
| 650 | 1 | 7 |
_aMarketing. _2rasuqam |
| 650 | 7 |
_aRelations publiques. _2rasuqam _9927872 |
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| 650 | 1 | 7 |
_aUniversité _2rasuqam _91372638 |
| 651 | 7 |
_aÉtats-Unis. _2rasuqam _9873147 |
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| 650 | 7 |
_aColleges and universities _zUnited States _xMarketing. _2sears _91439877 |
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| 650 | 7 |
_aHigher education _xPublic relations _zUnited States. _2sears _91439878 |
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| 651 | 7 |
_aUSA. _2swd |
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| 655 | 0 | _aElectronic books. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aKirp, David L. _tShakespeare, Einstein, and the bottom line. _dCambridge, Mass. : Harvard University Press, 2003 _z0674011465 _z9780674011465 _w(DLC) 2003049914 _w(OCoLC)52121484 |
| 856 | 4 | 0 | _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282201 |
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