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003 | OCoLC | ||
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008 | 980918s1999 oncacf ob 001 0 eng d | ||
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_aHM261 _bR62 1999 |
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_a05.32 _2bcl |
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049 | _aMAIN | ||
100 | 1 |
_aRobinson, Daniel J. _9777645 |
|
245 | 1 | 4 |
_aThe measure of democracy : _bpolling, market research, and public life, 1930-1945 / _cDaniel J. Robinson. |
260 |
_aToronto, Ont. : _bUniversity of Toronto Press, _c©1999. |
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300 |
_a1 online resource (ix, [8] pages of plates, 252 pages) : _billustrations, portraits |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 229-242) and index. | ||
588 | 0 | _aPrint version record. | |
505 | 0 | 0 |
_tPolling Consumers: The Rise of Market Research Surveys -- _tSelling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- _tPolling Citizens: Gallup in Canada -- _tMobilizing Popular Consent: The Surveyed Home Front -- _tPols and Polls. |
520 | _aPoliticians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public.Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. | ||
590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
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650 | 0 |
_aPublic opinion polls _zCanada _xHistory. _91409692 |
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650 | 0 |
_aPublic opinion polls _zUnited States _xHistory. _91409693 |
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_aMarketing research _zCanada _xHistory. _91409694 |
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_aCanada _xPolitics and government _y20th century. _9995654 |
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_aCanada _xPolitics and government _y1914- _9917676 |
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650 | 6 |
_aSondages d'opinion _zCanada _xHistoire. _91409695 |
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650 | 6 |
_aSondages d'opinion _zÉtats-Unis _xHistoire. _91409696 |
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650 | 6 |
_aMarketing _xRecherche _zCanada _xHistoire. _91409697 |
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651 | 6 |
_aCanada _xPolitique et gouvernement _y1930-1935. |
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651 | 6 |
_aCanada _xPolitique et gouvernement _y20e siècle. _9917678 |
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650 | 7 |
_aSOCIAL SCIENCE _xGeneral. _2bisacsh _979928 |
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650 | 7 |
_aHISTORY _xModern _y20th Century. _2bisacsh _9850917 |
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650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 |
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_aPolitics and government _2fast _0(OCoLC)fst01919741 |
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_aPublic opinion polls. _2fast _0(OCoLC)fst01082803 _994878 |
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_aCanada. _2fast _0(OCoLC)fst01204310 _931137 |
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_aUnited States. _2fast _0(OCoLC)fst01204155 |
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_aMarktforschung _2gnd _91409698 |
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_aUmfrage _2gnd _91028324 |
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_aKanada _2gnd _945952 |
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_aOpinieonderzoek. _2gtt _9893510 |
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_aMarktonderzoek. _2gtt _9877688 |
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_a1900-1999 _2fast _943774 |
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655 | 0 | _aElectronic books. | |
655 | 4 | _aElectronic books. | |
655 | 7 |
_ae-books. _2aat _9848621 |
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655 | 7 |
_aHistory. _2fast _0(OCoLC)fst01411628 |
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_aLivres numériques. _2rvmgf _987418 |
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776 | 0 | 8 |
_iPrint version: _aRobinson, Daniel J. _tMeasure of democracy. _dToronto ; Buffalo : University of Toronto Press, 1999 _w(DLC) 98932368 |
856 | 4 | 0 | _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468590 |
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