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016 _z989323684
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082 0 4 _a303.3/8/097109041
084 _a05.32
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049 _aMAIN
100 1 _aRobinson, Daniel J.
_9777645
245 1 4 _aThe measure of democracy :
_bpolling, market research, and public life, 1930-1945 /
_cDaniel J. Robinson.
260 _aToronto, Ont. :
_bUniversity of Toronto Press,
_c©1999.
300 _a1 online resource (ix, [8] pages of plates, 252 pages) :
_billustrations, portraits
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references (pages 229-242) and index.
588 0 _aPrint version record.
505 0 0 _tPolling Consumers: The Rise of Market Research Surveys --
_tSelling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy --
_tPolling Citizens: Gallup in Canada --
_tMobilizing Popular Consent: The Surveyed Home Front --
_tPols and Polls.
520 _aPoliticians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public.Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aPublic opinion polls
_zCanada
_xHistory.
_91409692
650 0 _aPublic opinion polls
_zUnited States
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650 0 _aMarketing research
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651 0 _aCanada
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651 0 _aCanada
_xPolitics and government
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650 6 _aSondages d'opinion
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650 6 _aSondages d'opinion
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650 6 _aMarketing
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_xHistoire.
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651 6 _aCanada
_xPolitique et gouvernement
_y1930-1935.
651 6 _aCanada
_xPolitique et gouvernement
_y20e siècle.
_9917678
650 7 _aSOCIAL SCIENCE
_xGeneral.
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650 7 _aHISTORY
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650 7 _aMarketing research.
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650 7 _aPolitics and government
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650 7 _aPublic opinion polls.
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651 7 _aCanada.
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651 7 _aUnited States.
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650 7 _aMarktforschung
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650 7 _aUmfrage
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651 7 _aKanada
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650 1 7 _aOpinieonderzoek.
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650 1 7 _aMarktonderzoek.
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648 7 _a1900-1999
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655 0 _aElectronic books.
655 4 _aElectronic books.
655 7 _ae-books.
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655 7 _aHistory.
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655 7 _aLivres numériques.
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_987418
776 0 8 _iPrint version:
_aRobinson, Daniel J.
_tMeasure of democracy.
_dToronto ; Buffalo : University of Toronto Press, 1999
_w(DLC) 98932368
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468590
938 _aInternet Archive
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938 _aInternet Archive
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