000			08041cam a2200901 a 4500
001			ocn232551749
003			OCoLC
005			20220712222512.0
006			m o d
007			cr cnu---unuuu
008			080623s2008 enka ob 001 0 eng d
040			_aN$T _beng _epn _cN$T _dYDXCP _dOCLCQ _dCDX _dUBY _dIDEBK _dTEFOD _dE7B _dSTF _dCNCGM _dDKDLA _dREDDC _dOCLCO _dOCLCQ _dOCLCF _dNLGGC _dOCLCQ _dOCLCO _dTEFOD _dOCLCQ _dSUR _dOCLCQ _dCOO _dOCLCQ _dOL$ _dUMK _dUHL _dLUN _dUKAHL _dOCLCQ _dOCLCO _dCN6UV _dYDX _dOCLCQ _dOCLCO _dOCLCQ
016	7		_z014493252 _2Uk
019			_a245539742 _a254163995 _a476016024 _a646740387 _a656475897 _a698460815 _a984890278 _a1035689259 _a1108886808 _a1113161293 _a1167436159 _a1268237043
020			_a9780511394676 _q(electronic bk.)
020			_a0511394675 _q(electronic bk.)
020			_a0511394020 _q(electronic bk.)
020			_a9780511394027 _q(electronic bk.)
020			_a9780511389122 _q(electronic bk. ; _qAdobe Reader)
020			_a0511389124 _q(electronic bk. ; _qAdobe Reader)
020			_a0511390718
020			_a9780511390715
020			_a9780511754005 _q(ebook)
020			_a0511754000
020			_z0521887593 _q(Cloth)
020			_z0521715644 _q(Paper)
020			_z9780521887595 _q(hardback)
020			_z9780521715645 _q(pbk.)
024	8		_a9786611370411
029	1		_aAU@ _b000054951575
029	1		_aAU@ _b000062466125
029	1		_aCDX _b8602976
029	1		_aUNITY _b110468597
035			_a(OCoLC)232551749 _z(OCoLC)245539742 _z(OCoLC)254163995 _z(OCoLC)476016024 _z(OCoLC)646740387 _z(OCoLC)656475897 _z(OCoLC)698460815 _z(OCoLC)984890278 _z(OCoLC)1035689259 _z(OCoLC)1108886808 _z(OCoLC)1113161293 _z(OCoLC)1167436159 _z(OCoLC)1268237043
037			_bOverDrive, Inc. _nhttp://www.overdrive.com
037			_a97D29A61-A850-4B87-8B69-CFE1EFB58CF4 _bOverDrive, Inc. _nhttp://www.overdrive.com
050		4	_aHF5416.5 _b.S549 2008eb
072		7	_aBUS _x058010 _2bisacsh
082	0	4	_a658.8/16 _222
084			_a85.25 _2bcl
084			_aQP 622 _2rvk
049			_aMAIN
100	1		_aShy, Oz. _9144438
245	1	0	_aHow to price : _ba guide to pricing techniques and yield management / _cOz Shy.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2008.
300			_a1 online resource (xiv, 433 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references (pages 421-429) and index.
505	0		_aIntroduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index.
588	0		_aPrint version record.
520			_aOver the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.
590			_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide
650		0	_aPricing _xMathematical models. _9232184
650		6	_aPrix _xFixation _xModèles mathématiques. _91171268
650		7	_aBUSINESS & ECONOMICS _xSales & Selling _xManagement. _2bisacsh _9914108
650		7	_aPricing _xMathematical models. _2fast _0(OCoLC)fst01076236 _9232184
650		7	_aMathematisches Modell _2gnd _9898593
650		7	_aPreisbildung _2gnd _9905698
650		7	_aPreiskalkulation _2gnd _91402680
650		7	_aPreispolitik _2gnd _91351294
650		7	_aRevenue Management _2gnd _9280311
650		7	_aPrissättning _xmatematiska modeller. _2sao _91402681
650		7	_aPricing _xmathematical models. _2shbe _9232184
655		4	_aElectronic books.
776	0	8	_iPrint version: _aShy, Oz. _tHow to price. _dCambridge ; New York : Cambridge University Press, 2008 _z9780521887595 _z0521887593 _w(DLC) 2007034979 _w(OCoLC)167506123
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=224507
938			_aAskews and Holts Library Services _bASKH _nAH13431490
938			_aAskews and Holts Library Services _bASKH _nAH37559618
938			_aCoutts Information Services _bCOUT _n8602976
938			_aebrary _bEBRY _nebr10224582
938			_aEBSCOhost _bEBSC _n224507
938			_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n137041
938			_aYBP Library Services _bYANK _n2839583
938			_aYBP Library Services _bYANK _n3583685
994			_a92 _bINOPJ
999			_c2898352 _d2898352