| 000 | 00909pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 9420820 | ||
| 005 | 20131008130022.0 | ||
| 007 | Hard bound | ||
| 008 | 111110s2012 nyua b 001 0 eng | ||
| 020 | _a9781848729445 | ||
| 040 | _c0 | ||
| 082 | 0 | 0 |
_a659.1019 _222 _bPS- |
| 245 | 0 | 4 |
_aPsychology of entertainment media _bblurring the lines between entertainment and persuasion |
| 250 | _a2nd | ||
| 260 |
_aLondon _bRoutledge _c2012 |
||
| 300 | _axvii,346p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aSubliminal advertising. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aMass media _xPsychological aspects. |
|
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 0 | _aManipulative behavior. | |
| 700 | 1 | _aShrum, L J | |
| 942 |
_2ddc _cBK |
||
| 948 | 1 |
_a20120524 _bc _csds12 _dMPS |
|
| 999 |
_c28879 _d28879 |
||