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008 180407s2018 caua o 001 0 eng d
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020 _a9781613083819
_q(electronic bk.)
020 _a1613083815
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029 1 _aGBVCP
_b1019111682
035 _a(OCoLC)1030822694
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082 0 4 _a658.8/72
_223
049 _aMAIN
100 1 _aBly, Robert W.,
_eauthor.
_91190821
245 1 4 _aThe digital marketing handbook :
_ba step-by-step guide to creating websites that sell /
_cby Robert W. Bly.
264 1 _aIrvine, California :
_bEntrepreneur Media, Inc.,
_c[2018]
264 4 _c©2018
300 _a1 online resource (274 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
588 0 _aPrint version record.
505 0 _aIntro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Don't Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel.
505 8 _aAmazon FunnelVeterinarian Funnel; 1-800-Flowers Funnel; Groupon Funnel; Netflix Funnel; Burberry Funnel; Theme-Based Content; Conversion Content Timing; A/B Testing the Funnel Content; Customer vs. Product Focus; Chapter 4: Marketing Funnels for B2B Products; Innovative Information Solutions; D & B Hoovers; Grainger; Ferguson; HubSpot; GKIC; MarketingProfs; Agencies, Freelancers, and Consultants; Chapter 5: Websites and Marketing Funnels for Service Firms; The Anatomy of a Service Business Website; Content Marketing; Video Marketing for Service Businesses.
505 8 _aConstantly Promote Your Service BusinessRepurpose and Test Your Content; Email Marketing for Service Businesses; Chapter 6: Driving Traffic to Your Website With Online Marketing; The Seven Basic Types of Traffic Drivers; Affiliate Marketing; Banner Ads; Content Marketing; Co-Registration; Email; Enewsletters; Google and Bing Pay-per-Click Advertising; Influencer Marketing Campaigns; Infographics; IP-Specific Online Advertising with Geo-Targeting; Lead Magnets; Podcasts; QR Codes; Search Engine Optimization; Social Media; Text Ads; Webinars; YouTube Videos and In-Stream Ads.
505 8 _aChapter 7: Driving Traffic to Your Website With Offline MarketingLinking Print and the Internet with QR Codes; Direct-Mail Packages; Postcards; Brochures; Catalogs; Print Newsletters; Article Writing; Public Relations; Print Ads; TV and Radio Commercials; Public Speaking; Chapter 8: Winning With Blogging and Social Media Marketing; Hosting Company; Blogging Platforms; Integration with CRMs and Shopping Carts; Writing Blog Posts; Useful Blog Additions; Social Media Marketing; Chapter 9: Building Your Opt-In List; Picking an Email Service Provider; Seven Things to Consider When Choosing an ESP.
505 8 _aEmail List-Building Best PracticesElist Maintenance; Affiliate Marketing and Joint Venture Deals; Enewsletter Subscription Offers; Facebook Ads and Boosted Posts; Giveaways; In-Mail; Lead Magnets; Leverage Social Proof; List Swaps; Offline List Building; PPC Ads on Bing and Google; Referral Incentives; Reinvigorate Stale Lists; Surveys and Quizzes; Webinars, Teleseminars, and Virtual Summits; Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages; Hub Sites; Website Security; The Psychology of Websites; Sales-Generating Landing Pages; Lead-Generating Landing Pages; Squeeze Pages.
500 _aSearch Engine Optimization (SEO).
520 _aWorldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
500 _aIncludes index.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aInternet marketing.
650 0 _aElectronic commerce.
650 6 _aMarketing sur Internet.
_9875363
650 6 _aCommerce électronique.
_9874533
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
_991996
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
_991997
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
_991998
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
_991999
650 7 _aElectronic commerce.
_2fast
_0(OCoLC)fst00906906
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
655 0 _aElectronic books.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aBly, Robert W.
_tDigital marketing handbook.
_dIrvine, California : Entrepreneur Media, Inc., [2018]
_z9781599186214
_w(DLC) 2017050089
_w(OCoLC)1010666013
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1705164
938 _aAskews and Holts Library Services
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938 _aEBL - Ebook Library
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938 _aEBSCOhost
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938 _aRecorded Books, LLC
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