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050 4 _aP106
072 7 _aLAN
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082 0 4 _a400
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049 _aMAIN
100 1 _aHogan-Brun, Gabrielle,
_d1955-
_eauthor.
_91133334
245 1 0 _aLinguanomics :
_bWhat is the Market Potential of Multilingualism? /
_cGabrielle Hogan-Brun.
260 _aLondon :
_bBloomsbury Publishing,
_c2017.
300 _a1 online resource (185 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
588 0 _aPrint version record.
505 0 _aTitle Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures.
505 8 _aBridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index.
504 _aIncludes bibliographical references and index.
520 8 _aGlobalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aLanguage and languages.
650 0 _aMultilingualism.
_92867
650 2 _aLanguage
_988582
650 6 _aLangage et langues.
_9869749
650 6 _aMultilinguisme.
_9868417
650 7 _aLinguistics.
_2bicssc
_956991
650 7 _aLanguage acquisition.
_2bicssc
650 7 _aLANGUAGE ARTS & DISCIPLINES
_xGeneral.
_2bisacsh
_980103
650 7 _aLanguage and languages.
_2fast
_0(OCoLC)fst00992154
650 7 _aMultilingualism.
_2fast
_0(OCoLC)fst01028907
_92867
650 7 _aMehrsprachigkeit
_2gnd
_9868419
650 7 _aMultikulturelle Gesellschaft
_2gnd
_945947
650 7 _aWirtschaftlichkeit
_2gnd
_9865751
650 7 _aMultilingualism
_xEconomic aspects.
_2idszbzes
_9238275
650 7 _aLanguages.
_2ukslc
_9572298
655 0 _aElectronic books.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aHogan-Brun, Gabrielle.
_tLinguanomics : What is the Market Potential of Multilingualism?
_dLondon : Bloomsbury Publishing, ©2017
_z9781474238298
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1405805
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