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049 | _aMAIN | ||
100 | 1 |
_aHogan-Brun, Gabrielle, _d1955- _eauthor. _91133334 |
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245 | 1 | 0 |
_aLinguanomics : _bWhat is the Market Potential of Multilingualism? / _cGabrielle Hogan-Brun. |
260 |
_aLondon : _bBloomsbury Publishing, _c2017. |
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300 | _a1 online resource (185 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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588 | 0 | _aPrint version record. | |
505 | 0 | _aTitle Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures. | |
505 | 8 | _aBridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index. | |
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aGlobalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world. | |
590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
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650 | 0 | _aLanguage and languages. | |
650 | 0 |
_aMultilingualism. _92867 |
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650 | 2 |
_aLanguage _988582 |
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650 | 6 |
_aLangage et langues. _9869749 |
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650 | 6 |
_aMultilinguisme. _9868417 |
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650 | 7 |
_aLinguistics. _2bicssc _956991 |
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650 | 7 |
_aLanguage acquisition. _2bicssc |
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650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES _xGeneral. _2bisacsh _980103 |
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650 | 7 |
_aLanguage and languages. _2fast _0(OCoLC)fst00992154 |
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650 | 7 |
_aMultilingualism. _2fast _0(OCoLC)fst01028907 _92867 |
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650 | 7 |
_aMehrsprachigkeit _2gnd _9868419 |
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650 | 7 |
_aMultikulturelle Gesellschaft _2gnd _945947 |
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650 | 7 |
_aWirtschaftlichkeit _2gnd _9865751 |
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650 | 7 |
_aMultilingualism _xEconomic aspects. _2idszbzes _9238275 |
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650 | 7 |
_aLanguages. _2ukslc _9572298 |
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655 | 0 | _aElectronic books. | |
655 | 4 | _aElectronic books. | |
776 | 0 | 8 |
_iPrint version: _aHogan-Brun, Gabrielle. _tLinguanomics : What is the Market Potential of Multilingualism? _dLondon : Bloomsbury Publishing, ©2017 _z9781474238298 |
856 | 4 | 0 | _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1405805 |
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