| 000 | 05243cam a2200805Ia 4500 | ||
|---|---|---|---|
| 001 | ocn828734805 | ||
| 003 | OCoLC | ||
| 005 | 20220711192538.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130212s2013 enkf ob 001 0 eng | ||
| 040 |
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| 020 |
_a9781841507873 _q(electronic bk.) |
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| 020 |
_a1841507873 _q(electronic bk.) |
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_z9781841506142 _q(print) |
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_z1841506141 _q(print) |
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_a(OCoLC)828734805 _z(OCoLC)826997389 _z(OCoLC)1052109880 |
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_a31809781841507873 _bIngram Content Group |
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| 043 | _ae-uk--- | ||
| 050 | 4 |
_aHF5821 _b.A38 2013 |
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| 072 | 7 |
_aBUS _x002000 _2bisacsh |
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| 082 | 0 | 4 |
_a659.1/042 _223 |
| 049 | _aMAIN | ||
| 245 | 0 | 0 |
_aAdvertising as culture / _cedited by Chris Wharton. |
| 260 |
_aBristol, UK ; _aChicago : _bIntellect, _c2013. |
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| 300 | _a1 online resource (229 pages, 8 unnumbered pages of plates) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | 0 | _aPDF. | |
| 520 | _aʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.ʺ--Ebook Library. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | 0 |
_gIntroduction -- _tadvertising and culture -- _g1. _tAdvertising -- a way of life -- _g2. _tAdvertising research -- _g3. _tSpreads like butter -- culture and advertising -- _g4. _tHandbags and gladrags -- the rise and rise of accessories in fashion and advertising -- _g5. _tMusic and advertising -- a happy marriage? -- _g6. _tThe cultural economy of death -- advertising and popular music -- _g7. _tArt and advertising -- circa 1880 to the present -- _g8. _tOn-line digi-ads -- _g9. _tSelling politics -- the political economy of political advertising -- _g10. _tMedia and advertising -- the interests of citizens and consumers. |
| 590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
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| 650 | 0 |
_aAdvertising _xSocial aspects. _987939 |
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| 650 | 0 | _aPopular culture. | |
| 650 | 0 |
_aAdvertising _zGreat Britain. _9853177 |
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| 650 | 6 |
_aPublicité _xAspect social. _9878628 |
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| 650 | 6 |
_aCulture populaire. _9894400 |
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| 650 | 7 |
_apopular culture. _2aat |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh _9849831 |
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| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 _931306 |
|
| 650 | 7 |
_aAdvertising _xSocial aspects. _2fast _0(OCoLC)fst00797762 _987939 |
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| 650 | 7 |
_aPopular culture. _2fast _0(OCoLC)fst01071344 |
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| 651 | 7 |
_aGreat Britain. _2fast _0(OCoLC)fst01204623 |
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| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aWharton, Chris. _9334326 |
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| 776 | 0 | 8 |
_iPrint version: _tAdvertising as culture. _dBristol, UK ; Chicago : Intellect, 2013 _z9781841506142 _w(OCoLC)826453352 |
| 856 | 4 | 0 | _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=549921 |
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_aProQuest MyiLibrary Digital eBook Collection _bIDEB _ncis24682537 |
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