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008 120203s2012 mdu ob 001 0 eng
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020 _z9780739173268 (cloth : alk. paper)
020 _z073917326X (cloth : alk. paper)
020 _z9780739173275 (electronic)
020 _z0739173278 (electronic)
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035 _a(OCoLC)796785633
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050 0 0 _aHF5822
072 7 _aBUS
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082 0 0 _a659.1/045553
_223
049 _aMAIN
245 0 0 _aUtopian images and narratives in advertising :
_bdreams for sale /
_cedited by Luigi Manca, Alessandra Manca, and Gail W. Pieper.
260 _aLanham, Md. :
_bLexington Books,
_cc2012.
300 _a1 online resource (vi, 290 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
505 0 0 _tThe Portrayal of Utopian Spaces in Magazine Advertisements /
_rLuigi, Alessandra Manca
_gManca, Alessandra
_g7 --
_tWater, the All-Purpose Utopia /
_rJohn Kloos
_gKloos, John
_g31 --
_tWomen and Children in a Fragile Paradise /
_rJean-Marie Kauth
_gKauth, Jean-Marie
_g47 --
_tWelcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man /
_rZubair S. Amir
_gAmir, Zubair S.
_g69 --
_tAbsolute Utopia: Advertising the American Dream "In an Absolut World" /
_rKaty Kiick
_gKiick, Katy
_g79 --
_tUtopia on the Common Ground: Norman Rockwell's Breaking Home Ties /
_rWilliam Scarlato
_gScarlato, William
_g89 --
_tUtopian Images and Gender in Web-Based Advertisements: A View from the Starting Line /
_rChris Birks
_gBirks, Chris
_g99 --
_tJungian Archetypes in Advertising Imagery /
_rMargaret Salyer
_gSalyer, Margaret
_g111 --
_tSelling the Good Old Days: Images of Community Life in Contemporary American Advertising /
_rJonatlian F. Lewis
_gLewis, Jonatlian F., Paul Catterson
_gCatterson, Paul
_g141 --
_tMasculine and Feminine Images in Italian Magazine Advertising /
_rMaria Lucia Piga
_gPiga, Maria Lucia, Dolores Sorci-Bradley
_gSorci-Bradley, Dolores
_g153 --
_tBlack Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising /
_rVincent Gaddis
_gGaddis, Vincent
_g193 --
_tUtopian Scenarios in Hispanic Advertisements: People en Español /
_rJoaquín Montero
_gMontero, Joaquín
_g213 --
_tAdvertising, Neoliberalism, and the Financial Collapse of 2008 /
_rRobert L. Craig
_gCraig, Robert L.
_g229 --
_tLiving in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality /
_rEd McLuskie
_gMcLuskie, Ed
_g251 --
_tThe Four Women of the Apocalypse: Utopia or Dystopia? /
_rMarian Mesrobian MacCurdy
_gMacCurdy, Marian Mesrobian
_g261.
520 _aUtopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
546 _aEnglish.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aAdvertising
_xPsychological aspects.
_9110772
650 0 _aAdvertising
_xSocial aspects.
_987939
650 0 _aUtopias.
_92447
650 0 _aAdvertising and women.
_9310841
650 2 _aUtopias
_92447
650 6 _aPublicité
_xAspect psychologique.
_9878627
650 6 _aPublicité
_xAspect social.
_9878628
650 6 _aUtopies.
_9878629
650 6 _aPublicité et femmes.
_9878630
650 7 _autopias.
_2aat
_92447
650 7 _autopian literature.
_2aat
_9878631
650 7 _aBUSINESS & ECONOMICS
_xAdvertising & Promotion.
_2bisacsh
_9849831
650 7 _aAdvertising and women.
_2fast
_0(OCoLC)fst01746705
_9310841
650 7 _aAdvertising
_xPsychological aspects.
_2fast
_0(OCoLC)fst00797734
_9110772
650 7 _aAdvertising
_xSocial aspects.
_2fast
_0(OCoLC)fst00797762
_987939
650 7 _aUtopias.
_2fast
_0(OCoLC)fst01163359
_92447
655 0 _aElectronic books.
655 4 _aElectronic books.
700 1 _aManca, Luigi
_q(Luigi Daniele)
_9310842
700 1 _aManca, Alessandra.
_9310843
700 1 _aPieper, Gail W.
_9310844
776 0 8 _iPrint version:
_tUtopian images and narratives in advertising
_dLanham, Md. : Lexington Books, c2012.
_z9780739173268 (cloth : alk. paper)
_w(DLC) 2012004484
856 4 0 _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=466767
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