| 000 | 01285cam a22003495i 4500 | ||
|---|---|---|---|
| 001 | 18722481 | ||
| 003 | JGU | ||
| 005 | 20190531020027.0 | ||
| 007 | Paper bound | ||
| 008 | 150730r20152013enk b 001 0 eng | ||
| 010 | _a 2015430015 | ||
| 020 | _a9781137467591 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 050 | 0 | 0 | _aMLCM 2018/42041 (H) |
| 082 |
_223 _a658.827 _bKU-B |
||
| 100 | 1 |
_aKumar, Nirmalya _953546 |
|
| 100 | 1 |
_aSteenkamp, Jan-Benedict E M _953547 |
|
| 245 | 1 | 0 |
_aBrand breakout _bhow emerging market brands will go global |
| 260 |
_aNew York _bPalgrave Macmillan _c2015 |
||
| 300 |
_axx, 256 p. _billustrations _c24 cm. |
||
| 500 | _aOriginally published: 2013. | ||
| 500 | _a"Anyone with more than a passing interest in how global brands develop should take note"--Cover. | ||
| 500 |
_aMinimal Level Cataloging Plus. _5DLC |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _953548 |
|
| 650 | 0 |
_aBrand name products. _953549 |
|
| 650 | 0 |
_aBranding (Marketing) _zDeveloping countries. _953550 |
|
| 650 | 0 |
_aBrand name products _zDeveloping countries. _953551 |
|
| 906 |
_a7 _bcbc _corignew _d4 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _03 |
||
| 999 |
_c226421 _d226421 |
||