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			Selling blue elephants how to make great products that people want before they even know they want them by Moskowitz, Howard R Gofman, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2007 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.82 MO-S. Place hold Add to cart (remove)
			Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind by Gofman, Alex [edt] Gofman, Alex [oth] Moskowitz, Howard R [edt] Moskowitz, Howard R [oth] Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publication details: Bentham Science Publishers 2012 Online resources: Open Access: OAPEN Library, download the publication Open Access: OAPEN Library: description of the publication Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)

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