Rhetorical questions of health and medicine

Includes bibliographical references and index.

Why ask rhetorical questions? : asking rhetorical questions of health and medicine / Joan Leach and Deborah Dysart-Gale -- What, in addition to drugs, do pharmaceutical ads sell? : the rhetoric of pleasure in direct-to-consumer advertising for prescription pharmaceuticals / Judy Z. Segal -- How do mice mean? : the rhetoric of measurement in the medical laboratory / Monika Cwiartka -- Is the genre extant? : the curious case of psychiatry's case history / Carol Berkenkotter -- How does a pathogen become a terrorist? : the collective transformation of risk into bio(in)security / Lisa Keränen -- How do midwives talk with women? : the rhetorical genre of informed choice in midwifery / Philippa Spoel -- Does biomedicine control for rhetoric? : configuring practitioner-patient interaction / Colleen Derkatch -- How do children learn about illness and death? : managing suffering and sickness / Deborah Dysart-Gale -- How do you talk to a patient? : a question of decorum / Joan Leach.