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			Advertising management by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2006 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1 BA-A. Place hold Add to cart (remove)
			Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Scott, Linda M Batra, Rajeev Series: Advertising and consumer psychology Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)

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