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			Marketing Automation with Eloqua. by Griffith, Ben Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Packt Publishing, 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Copyright date: ©2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Practical text analytics : interpreting text and unstructured data for business intelligence / Steven Struhl. by Struhl, Steven M [author.] Series: Marketing science series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2015 Other title: Interpreting text and unstructured data for business intelligence Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Creativity and data marketing : a practical guide to data innovation / Becky Wang. by Wang, Becky [author.] Series: Marketing science series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Kogan Page, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung. by Grunwald, Guido Hempelmann, Bernd Series: De Gruyter Studium Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Berlin/Boston : De Gruyter, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Customer-centricity : the new path to product innovation and profitability / by Josep F. Valls Gimenez. by Valls, Josep-Francesc [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018Copyright date: ©2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			SORRY SPOCK, EMOTIONS DRIVE BUSINESS : proving the value of creative ideas with science. by MORGAN, ADAM W Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : MORGAN JAMES PUBLISHING, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang. by Hwang, Yoon Hyup [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Birmingham, UK : Packt Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Data science for marketing analytics / Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar. by Blanchard, Tommy [author.] Bhatnagar, Pranshu [author.] Behera, Debasish [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Birmingham, UK : Packt Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Data-driven marketing content : a practical guide / Lee Wilson. by Wilson, Lee [author.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. by Rindfleisch, Aric [editor.] Malter, Alan J [editor.] Series: Review of marketing research ; v. 16. Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing Limited, 2019Copyright date: ©2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)