Latin americas potential in nation branding : a closer look at brazils, chiles and colombias ...

By:

Niesing, Eva

Material type: Text

TextPublication details: Hamburg : Anchor Academic Publishing, 2015.Description: iv, 173 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

3954891425
9783954891429
9783954896424
3954896427

Subject(s): Genre/Form:

Electronic books.

DDC classification:

658.827 23

LOC classification:

HF5415.1255 .N54 2013

Online resources:

Click here to access online

Contents:

Introduction -- Main concepts of branding and nation branding -- Nation branding strategy development -- Analysis: nation branding in Latin America -- Discussion -- Conclusion and recommendations.

Summary: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and help attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly center their activities on the tourism promotion. -- Publisher description.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

Introduction -- Main concepts of branding and nation branding -- Nation branding strategy development -- Analysis: nation branding in Latin America -- Discussion -- Conclusion and recommendations.

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and help attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly center their activities on the tourism promotion. -- Publisher description.

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