Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.
Material type:
TextPublisher: Lanham : Lexington Books, [2013]Description: 1 online resource (133 pages)Content type: - text
- computer
- online resource
- 9780739171141
- 0739171143
- 1299743390
- 9781299743397
- 1498516165
- 9781498516167
- Communication in marketing
- Marketing -- Social aspects
- Social media
- Communication -- Technological innovations
- Social Media
- Communication en marketing
- Marketing -- Aspect social
- Médias sociaux
- social media
- BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing -- Direct
- BUSINESS & ECONOMICS -- Marketing -- Multilevel
- BUSINESS & ECONOMICS -- Marketing -- Telemarketing
- Communication in marketing
- Communication -- Technological innovations
- Marketing -- Social aspects
- Social media
- 658.8/72 23
- HF5415.123
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 117-127) and index.
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics.
Print version record and CIP data provided by publisher; resource not viewed.
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
English.
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