Interactive design : an introduction to the theory and application of user-centered design / Andy Pratt & Jason Nunes.

Print version record.

Includes bibliographical references.

What is user-centered design (UCD) and why do we need it? -- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Guide, motivate, and engage the user -- Building sitemaps and wireframes -- Branding the experience -- What can you learn from usability testing? -- If you build it, they won't always come -- marketing the experience -- Watch, learn, and adapt -- how can you apply UCD after a design has been -- Completed -- Looking into the future -- What's next for user experience?

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people--the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide