"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer.
Material type:
TextPublication details: Newcastle upon Tyne : Cambridge Scholars, 2010.Description: 1 online resource (ix, 190 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781443818025
- 144381802X
- Small business -- Ireland -- Management
- Branding (Marketing) -- Ireland
- Petites et moyennes entreprises -- Irlande -- Gestion
- Stratégie de marque -- Irlande
- Business strategy
- Entrepreneurship
- Management & management techniques
- BUSINESS & ECONOMICS -- Small Business
- Branding (Marketing)
- Small business -- Management
- Ireland
- 658.02209415 22
- HD2346.I7 H67 2010eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 175-185).
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ...
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