Contrastive media analysis : approaches to linguistic and cultural aspects of mass media communication / edited by Stefan Hauser and Martin Luginbühl.

Includes bibliographical references and index.

Contrastive Media Analysis; Editorial page; Title page; LCC data; Table of contents; Approaching contrastive media analysis; References; Section 1. One language -- one culture?; Crosscultural perspectives on advice; 1. Introduction; 2. Radio in the African context; 3. Advice-giving type phone-ins; 3.1 Advice-giving as an interaction type; 3.2 Media formats with audience participation; 3.3 The advice-giving type phone-in as a media genre; 4. Theoretical and methodical considerations; 4.1 The basis of comparison; 4.2 Cultural vs. discourse community; 4.3 On determining the respective pattern.

5. Analyses5.1 The French data; 5.2 The Cameroonian data; 6. French and Cameroonian programmes in comparison; References; 8. Annexe; Global and local representations of Cambodia; 1. Background; 2. Brief review of relevant literature; 3. Research questions; 4. Methods; 5. The "how" of contextualization; 5.1 The Economist's contexts of creation and reception; 5.2 PPPost's contexts of creation and reception; 6. The "what" of contextualization; 7. Comparing and contrasting text types in reporting Cambodia; 8. Comparing and contrasting registers in reporting Cambodia.

9. Comparing and contrasting moves in reporting Cambodia: August 199610. Comparing and contrasting lexicogrammar in reporting Cambodia: August 1996; 11. Discussion; 12. Summary; 13. Conclusion; Acknowledgement; References; Contrastive news discourse analysis from a pragmatic perspective; 1. Introduction; 2. A pragmatic perspective to language use in newspapers; 2.1 Contextualization in a theory of linguistic pragmatics; 2.2 Ideology in a contrastive pragmatic methodology; 3. Context of corpus and representation of social actors; 3.1 Newspapers and ideology.

3.2 Historical and socio-political context3.3 Categories for the analysis of represented social actors; 4. Contrastive pragmatic analysis of actor representations and ideological meanings; 4.1 Three general findings of the contrastive news discourse analysis; 4.2 Reflections on results and research; 5. Conclusion; References; Section 2. Culture in communication -- culture as communication?; Film subtitles and the conundrum of linguistic and cultural representation; 1. Introduction.

2. Methodological issues in the study of subtitles: Text, responses to text, features of subtitles and cross-cultural representation2.1 Text and responses to text; 2.2 Features of subtitles; 2.3 Subtitles as interlingual representations of intralingual representations; 3. Beyond the "lost in translation" leitmotiv: subtitles as a system of representation in its own right; 3.1 On loss in subtitles; 3.2 Subtitles and the Theory of Mode -- triggers for integrated modes of interpretation; 3.3 Text and beyond: insights into subtitles' potential for interlingual representation;3.3.2 Representations and TL absent features: The example of pronominal address.

Contrastive media analysis is a vast field of academic research that - metaphorically speaking - comes in many shapes and sizes and therefore is confronted by manifold theoretical and methodological challenges. This contribution focuses on two interrelated aspects: a) the problem of equivalence as a prerequisite of comparison and b) the comparative constellation and its effects on the interpretation of cultural variance. It is important to mention that the discussion in this paper is set against the backdrop of a genre-based approach. Starting from the - initially rather unspectacular - observ.

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