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A theory and procedure of scale analysis : with applications in political research / by R.J. Mokken. by Series: Methods and models in the social sciences ; 1.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: The Hague : Mouton, 1971
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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Marketing scales handbook : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II. by
Edition: (Library version).
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions, [2013]Copyright date: ©2013
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. by
Edition: (Library version).
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions, LLC, [2009]Copyright date: ©2009
Other title:
  • Compilation of multi-item measures for consumer behavior & advertising research
  • Compilation of multi-item measures for consumer behavior and advertising research
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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