ESSENTIAL GUIDE TO BUSINESS FOR ARTISTS AND DESIGNERS [electronic resource].

Intro -- TABLE OF CONTENTS -- Foreword -- Acknowledgements -- Introduction -- Chapter 1 -- Making creativity pay -- Why cancreatives become poor? -- Debunking the discovery myth -- Developing an entrepreneurial outlook -- Web and graphic designer -- Alana Biviano -- RESOURCES -- Chapter 2 -- How to make a living -- Achieving focus -- Self-employment and paid employment -- Gaining adult teaching qualifications -- Importance of business and enterprise skills -- Bespoke wall coverings and mural designer -- Annette Taylor-Anderson -- RESOURCES -- Chapter 3 -- Overview of business start-up

Why set up in business? -- Seven steps to self-employment -- Other business structures -- BUSINESS START-UP CHECKLIST -- Jewellery designer and maker -- Monique Daniels -- RESOURCES -- Chapter 4 -- Money management -- Basic calculations -- Valuing time -- Professional fees and pricing -- The illustrator, writer, animator, artist (utility man) -- Tim Bradford -- A COSTING AND PRICING QUIZ -- RESOURCES -- Chapter 5 -- Business planning -- The importance of business names -- Why do I need a business plan? -- How to write a business plan -- Business plan template for artists and designers

Visual arts consultancy -- Karl Grupe and Julia Massey-Stewart -- RESOURCES -- Chapter 6 -- Building networks -- The importance of networking -- How to navigate networks -- Virtual networking and showcasing -- RESOURCES -- Chapter 7 -- Self-promotion -- Self-presentation -- Basic publicity materials -- Creative marketing -- Visual artist -- Rob Pepper -- RESOURCES -- Chapter 8 -- Funding and sponsorship -- How to get a loan -- Applying for grants and sponsorship -- Alternative fundraising strategies -- Product designer -- Kathleen Hills -- RESOURCES -- Chapter 9 -- Creative crimes

Protecting and exploiting intellectual property (IP) -- Now let's clarify the basics -- The basics of terms and conditions -- Insurances and other important regulations -- RESOURCES -- Chapter 10 -- Confidence and negotiation tactics -- The art of persuasion -- Understanding contracts -- The rules of negotiation -- RESOURCES -- Chapter 11 -- Records, tax and basic bookkeeping -- Invoicing and getting paid -- Taxation demystified -- UK tax bands -- Introduction to bookkeeping -- Interior designer -- Audrey Whelan -- RESOURCES -- Chapter 12 -- Websites, blogs and social media

Websites and trading online -- Making new connections -- How to build a social media presence -- Blog your art out -- The online portfolio website -- Alex Brownless and Katie Dominy -- RESOURCES -- Chapter 13 -- Innovation and future trends -- The entrepreneurial environment -- Innovation and technology -- Creative development and future trends -- Digital craftsman -- Damien Borowik -- RESOURCES -- Chapter 14 -- Ideas for growth -- Options for growth -- Structures for growth -- Output 2030 -- The toy designer -- Rob Dakin -- RESOURCES -- Appendix 1: Business knowledge exercises

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