Exploring discourse strategies in social and cognitive interaction : multimodal and cross-linguistic perspectives / edited by Manuela Romano ; M. Dolores Porto.

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on April 05, 2016).

Intro -- Exploring Discourse Strategies in Social and Cognitive Interaction -- Editorial page -- Title page -- LCC data -- Table of contents -- Introduction: Discourse, cognition and society -- 1. The 'new' social turn in cognitive linguistics -- 2. The chapters in this volume -- References -- I. Socio-cognitive approach to discourse -- From butchers and surgeons to the linguistic method: On language and cognition as supraindividual ph -- 1. This surgeon is a butcher! -- 2. Some possible methodological mistakes in Cognitive Linguistics -- 3. The need to consider interaction and culture in the cognitive study of language -- 4. Conclusions -- References -- Individual differences and in situ identity marking: Colloquial Belgian Dutch in the reality TV show -- 1. Introduction -- 2. "Expeditie Robinson": Introducing the game and the speakers -- 3. Colloquial Belgian Dutch in "Expeditie Robinson": Speaker profiles -- 4. Analyses and results: Comparing the speakers' discourse strategies -- 5. Conclusion -- References -- Appendix A -- Appendix B -- The persuasive (and manipulative) power of metaphor in 'austerity' discourse: A corpus-based analysi -- 1. Introduction -- 2. Theoretical and methodological background: Corpus-based and discourse-based socio-cognitive appro -- 3. The conceptual metaphors of austerity policies -- 4. The persuasive and manipulative functions of the metaphors of austerity: Morality and ideology -- 5. Conclusions -- References -- II. Discourse strategies in multimodal communication -- The construction of meaning in multimodal discourse: A digital story as a case study -- 1. Introduction -- 2. A functional-cognitive approach to the study of meaning construction in digital storytelling -- 3. The story: To Every Child -- 4. Verbal Representation or Input Space 1 -- 5. Visual-Spatial Representation or Input Space 2.

6. Audio Representation or Input Space 3 -- 7. Strategies of meaning construction -- 8. The case of multimodal metaphors -- 9. Discussion of results -- 10. Concluding remarks -- Acknowledgements -- References -- Multimodal metaphor, narrativity and creativity in TV cosmetics ads -- 1. Introduction -- 2. Theoretical background -- 3. Data and methodology -- 4. Analysis and discussion -- 5. Conclusions -- Acknowledgements -- References -- Multimodal discourses of collective memory -- 1. Introduction -- 2. The data -- 3. Analysis of the landscape and verbal features -- 4. The meaning of the recurrent features of the memorial landscape -- References -- III. Cross-linguistic (English-Spanish) perspectives -- Exploring specific differences: A cross-linguistic study of English and Spanish civil engineering me -- 1. Introduction -- 2. Theoretical framework -- 3. Methodology -- 4. Zoomorphic visual and verbal metaphors -- 5. Cross-linguistic analysis and results -- 6. Conclusions -- URL illustrations license and acknowledgment -- References -- The use of metaphor and evaluation as discourse strategies in pre-electoral debates: Just about winn -- 1. Introduction -- 2. Metaphors and evaluation in political discourse -- 3. Cross-cultural use of metaphors -- 4. Socio-political background of the Spanish and American debates -- 5. Data collection and methodology -- 6. Metaphor use in the Spanish pre-electoral debate -- 7. A cross-cultural comparison of metaphor -- 8. The interplay between metaphor and evaluation in the Spanish debate -- 9. Conclusions -- Acknowledgements -- References -- Appendix -- A text-world account of temporal world-building strategies in Spanish and English -- 1. Introduction -- 2. Text World Theory -- 3. The frog stories -- 4. Departures from the text-world -- 5. Analysis of temporal world-building -- 6. Conclusions -- References.

Gesture structuring strategies in English and Spanish autobiographical narratives -- 1. Introduction -- 2. Cognitive approaches to textual and gesture segmentation of oral narratives -- 3. Data and metohodology -- 4. Analysis of the narratives -- 5. Conclusions -- References -- Index.

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