The Persuadable Voter : Wedge Issues in Presidential Campaigns.

By:

Hillygus, D. Sunshine

Contributor(s):

Shields, Todd G

Material type: Text

TextPublication details: Princeton : Princeton University Press, 2014.Description: 1 online resource (268 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1400831598
9781400831593

Subject(s): Genre/Form:

Additional physical formats: Print version:: Persuadable Voter : Wedge Issues in Presidential Campaigns.DDC classification:

324.70973

LOC classification:

JK528 .H55 2008

Online resources:

Click here to access online

Contents:

Cover; Contents; List of Illustrations; List of Tables; Acknowledgments; One: Wedge Issues in Presidential Campaigns; Two: The Reciprocal Campaign; Three: Measuring the Persuadable Partisan; Four: Capturing Campaign Persuasion; Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign; Six: Candidate Strategy in the 2004 Campaign; Seven: Conclusions: Consequences for Democratic Governance; Appendix 1 Question Wording and Coding; Appendix 2 Content Analysis Coding; Appendix 3 Statistical Results; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T.

UV; W; Y; Z.

Summary: The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo.

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Print version record.

UV; W; Y; Z.

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo.

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