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			Branded entertainment Product placement and brand strategy in the entertainment business / by Lehu,Jean-Marc Edition: Material type: Text; Format: print ; Literary form: Not fiction Language: English Original language: French Publication details: London Kogan Page 2009 Online resources: Table of contents only Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 791.40688 LE-B. Place hold Add to cart (remove)
			Citizen and subject contemporary Africa and the legacy of late colonialism by Mamdani, Mahmood, 1946- Series: Princeton studies in culture/power/history Material type: Text; Format: print ; Literary form: Not fiction Publication details: Princeton Princeton University Press 1996 Online resources: Table of contents Publisher description Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 320.9609045 MA-C. Place hold Add to cart (remove)
			Proactive risk management controlling uncertainty in product development by Smith, Preston G, 1941- Merritt, Guy M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton CRC Press 2002 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.155 SM-P. Place hold Add to cart (remove)
			Indestructible brand crisis management in the age of social media by Sharma, Venke Kharas, Hushidar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2017 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.4056 SH-I. Lists: Books Recommended by Prof. Ravi Agarwal . Place hold Add to cart (remove)
			Brand revolution rethinking brand identity by Sicard, Marie Claude Material type: Text; Format: print ; Literary form: Not fiction Publication details: NewYork Palgrave Macmillan 2013 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 SI-B. Place hold Add to cart (remove)
			Product management for dummies by Lawley, Brian Schure, Pamela Publication details: For Dummies Hoboken, NJ 2017 Online resources: EBSCOhost Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: E-Books Perpetual 658.56 LA-P. Place hold Add to cart (remove)
			The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. by Devin, Lee, 1938- [author.] Austin, Robert D. (Robert Daniel), 1962- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012] Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. by Alihodzic, Vedad Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hamburg : Anchor Academic Pub., 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. by Ramaswamy, Venkatram [author.] Ozcan, Kerimcan, 1971- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand management and marketing of luxury goods / Lucie Scholz. by Scholz, Lucie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick De Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. by Ind, Nicholas [author.] Iglesias, Oriol [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; New York, NY : Bloomsbury Information, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The growth director's secret : why businesses struggle to grow - and what can you do to change it / Andrew Brent. by Brent, Andrew (Marketing consultant) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Bloomsbury, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas. by Sharma, Venke [author.] Kharas, Hushidar [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017Copyright date: ©2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Lean product management : successful products from fuzzy business ideas / Mangalam Nandakumar. by Nandakumar, Mangalam [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Birmingham, UK : Packt Publishing, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Consumer capitalism : politics, product markets, and firm strategy in France and Germany / Gunnar Trumbull. by Trumbull, Gunnar Series: Cornell studies in political economy Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Ithaca, N.Y. : Cornell University Press, 2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz. by Pilz, Fabian [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hamburg, Germany : Diplomica Verlag GmbH, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Beyond Product by Soley, Jill Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Morgan James Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			House of quality in a minute : a guide to quality function deployment / by Christian N. Madu. by Madu, Christian N. (Christian Ndubisi) [author.] Edition: 3rd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Charlotte, NC : Information Age Publishing, 2020 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)