The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

By:

Ramaswamy, Venkatram [author.]

Contributor(s):

Ozcan, Kerimcan, 1971- [author.]

Material type: Text

TextPublisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]Copyright date: ©2014Description: 1 online resource (xx, 333 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780804790758
0804790752

Subject(s): Genre/Form:

Additional physical formats: Print version:: Co-creation paradigm.DDC classification:

658.5 658.5/75 658.575 23

LOC classification:

HF5415.5 .R354 2014eb

Other classification:

QP 600
QP 624

Online resources:

Click here to access online

Contents:

Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.

Summary: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ...

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ...