Green power already out of breath? why do German consumers not switch to green electricity? / Sarah Herz.

By:

Herz, Sarah [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783954895748
3954895749

Subject(s): Genre/Form:

Additional physical formats: Print version:: Green power already out of breath? why do German consumers not switch to green electricity?DDC classification:

333.79 23

LOC classification:

TJ163.3 .H479 2014eb

Online resources:

Click here to access online

Contents:

Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix

Summary: The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

Online resource; title from PDF cover (ebrary, viewed April 16, 2014).

The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic.

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