Strategies of german car companies in china / Patrick Schrott.
Material type: TextPublisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014Description: 1 online resource (88 pages) : illustrations (some color), tablesContent type:- text
- computer
- online resource
- 9783954895861
- 3954895862
- Strategic alliances (Business) -- Germany
- International business enterprises -- Management
- Alliances stratégiques (Affaires) -- Allemagne
- Entreprises multinationales -- Gestion
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- International business enterprises -- Management
- Strategic alliances (Business)
- Germany
- 658.044 23
- HD69.S8 .S3 2014eb
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Electronic-Books | OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Online resource; title from PDF title page (ebrary, viewed April 14, 2014).
Strategies of GermanCar Companies in China; Table of Contents; List of Figures; List of Abbreviations; 1 The Biggest Automobile Market of the World; 2 Market Analysis of the Chinese Automotive Market; 2.1 Political-legal Factors; 2.2 Economic Factors; 2.3 Socio-cultural Factors; 2.4 Technological Factors; 3 Internationalisation Strategies for the PRC's Car Market; 3.1 Timing Strategy; 3.2 Establishing and Developing Business; 3.3 Choice of Location and Partners; 4 Internationalisation strategies of German car companies in the People's Republic of China; 4.1 Volkswagen Group.
4.2 Bavarian Motor Works Group5 Conclusion; 6 Works Cited; 7 List of Enclosures.
In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines o.
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