Supertrends of future China : billion dollar business opportunities for China's Olympic decade / James K. Yuann, Jason Inch.

By:

Yuann, James K

Contributor(s):

Inch, Jason

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789812814401
981281440X

Report number: 2009290336Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Supertrends of future China.DDC classification:

330.951 22

LOC classification:

HC427.95 .Y83 2008eb

Other classification:

83.30
QG 860

Online resources:

Click here to access online

Contents:

China's three primary growth drivers -- The drivers of the drivers -- The supertrends -- Value-adding to make better things, innovating to make things better -- Serving me: urbanizing and the service industry -- Health, education, and leisure: enjoying life as a market of one -- Text me: a boundaryless society with instant networking -- Affluencing: China's accumulation of wealth and influence -- Red China goes green: saving energy, reducing pollution -- Become a gloriously rich businessperson.

Summary: The Beijing Olympics in 2008 markets the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

The Beijing Olympics in 2008 markets the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook.