Improving the visibility and use of digital repositories through SEO / Kenning Arlitsch and Patrick S. O'Brien.

By:

Arlitsch, Kenning

Contributor(s):

OBrien, Patrick S, 1963-

Material type: Text

TextSeries: LITA guidesPublication details: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.Description: 1 online resource (viii, 128 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781555709242
1555709249

Subject(s): Genre/Form:

Additional physical formats: Print version:: Improving the visibility and use of digital repositories through SEO.DDC classification:

025.0422 23

LOC classification:

Z674.75.W67 A75 2013eb

Online resources:

Click here to access online

Contents:

What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.

Summary: Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

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