The rationalizing voter / Milton Lodge, Charles S. Taber.

Includes bibliographical references and index.

Title from publishers bibliographic system (viewed 21 Mar 2013).

When citizens think about political leaders, groups and issues, their feelings bias how information is encoded, evaluated and acted upon.

List of Tables; List of Figures; Preface; 1 Unconscious Thinking on Political Judgment, Reasoning, and Behavior; The Ubiquity of Unconscious Thinking; Implicit Cues in the Real World and in the Laboratory; The Stream of Political Information Processing; The Rationalizing Voter; Looking Ahead; 2 The John Q. Public Model of Political Information Processing; The Architecture of Memory; Seven Postulates Drive the Formation and Expression of Political Attitudes; Forewarned Is Forearmed: General Expectations and Anticipated Objections; Looking Ahead.

3 Experimental Tests of Automatic Hot CognitionExperimental Paradigms for the Priming of Affect and Cognition; Experimental Tests of the Automaticity of Affect for Political Leaders, Groups, and Issues; Discussion; 4 Implicit Identifications in Political Information Processing; An Experimental Test of Implicit Identifications; An Experimental Test of the Influence of Racial Stereotypes on Policy Support; General Discussion; 5 Affect Transfer and the Evaluation of Political Candidates; Experimental Tests of Affect Transfer for Political Candidate Evaluations; Study 1; Study 2.

General DiscussionAppendix 5.A. Article for Study 1; Appendix 5.B. War Paragraph; 6 Affective Contagion and Political Thinking; Two Experiments on Affective Contagion in Political Reasoning; General Discussion; 7 Motivated Political Reasoning; Experiments on the Mechanisms of Motivated Reasoning; General Discussion; 8 A Computational Model of the Citizen as Motivated Reasoner; A Model of Political Information Processing; Simulating the Dynamics of Candidate Evaluation in the 2000 U.S. Presidential Election; Comparisons of JQP with a Bayesian Learning Model.

Online, Memory-Based, and Hybrid Models of UpdatingSimulating the Survey Respondents Beliefs about Candidates; General Discussion; 9 Affect, Cognition, Emotion; JQP and the Survey Response; JQP versus Prominent Models of Candidate Evaluation and Vote Choice; JQP and the Rationality of the American Voter; Bibliography; Index.

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