Revisiting the Philosophical Foundations of Trademarks in the US and UK.

By:

Naser, Mohammad Amin

Material type: Text

TextPublication details: Newcastle upon Tyne : Cambridge Scholars Pub., 2010.Description: 1 online resource (265 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781443818292
1443818291
9781443817790
1443817791
9786612588150
6612588152

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Revisiting the Philosophical Foundations of Trademarks in the US and UK.DDC classification:

346.410488

LOC classification:

K1555 .N37 2010

Online resources:

Click here to access online

Contents:

Intro -- TABLE OF CONTENTS -- PREFACE -- ACKNOWLEDGEMENTS -- LIST OF CASES -- CHAPTER ONE -- CHAPTER TWO -- CHAPTER THREE -- CHAPTER FOUR -- CHAPTER FIVE -- CHAPTER SIX -- CHAPTER SEVEN -- BIBLIOGRAPHY -- INDEX.

Summary: This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ...

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This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ...